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Ancestry piles on extra charges, together with new “AncestryDNA Plus” for previously free options – EasyGenie

Ancestry piles on extra charges, together with new “AncestryDNA Plus” for previously free options – EasyGenie

2024-01-14 12:48:04 has hit new lows prior to now month, with a slew of value will increase and new charges. The most important change: the elimination of previously free options that got here with AncestryDNA test kits, which shall be changed with a brand new paid providing referred to as AncestryDNA Plus. I’m going to stipulate the brand new Ancestry charges and value adjustments, and supply some recommendation about subsequent steps for individuals who have examined their DNA at Ancestry.

The primary tranche of recent charges that popped up in December had been for “Professional Instruments” – additional options similar to with the ability to filter timber by location and particular family tree charts. The associated fee: $10 monthly, ranging as much as $15 monthly or even more. They weren’t in style:

Ancestry Pro Tools review

Then, AncestryDNA costs had been raised between 34% and 72% in mid-January, depending on the package:

AncestryDNA price increase 2024

Whereas it’s common for family tree providers to boost costs after the vacations, these will increase dwarfed the competitors. The MyHeritage DNA kit, as an example, rose from $36 in December to $39 in January, a rise of solely 8%.

AncestryDNA takes away free options

Lastly, according to genealogist Michele Lewis, AncestryDNA clients on the previously free plan are being informed that genetic family tree instruments similar to shared matches and paternal/maternal traces shall be paywalled.


@madhattergenealogy #genealogy #genealogytok #ancestry #ancestors #familytree #familyhistory #DNA #ancestrydna #geneticgenealogy #fyp #ancestry ♬ original sound – Mad Hatter Genealogy


Right here’s the small print message Michele noticed on one of many AncestryDNA accounts she manages:

AncestryDNA small print new fees

“You already paid Ancestry for a DNA check, Michele mentioned. “That DNA check ought to include all the instruments.” Many merely can not afford Ancestry’s costly subscriptions, which cost $300/year for the basic “U.S. Discovery” plan, rising to $720 for “All Entry.”

Additional, as Michele famous, when folks paid their cash to check their DNA at Ancestry, the understanding was they’d have entry to all of those options. So far as she will be able to inform, the one main characteristic that may nonetheless be accessible to members of Ancestry’s free plan are primary matches (not the same as shared matches).

There has not been an official announcement from Ancestry, though the AncestryDNA kit advertised on Amazon now has an asterisked message, “*Some DNA options could require an Ancestry subscription”:

AncestryDNA kit fine print extra fee

In a screenshot from an Ancestry user group in December, a consultant mentioned the brand new paid plan shall be referred to as “AncestryDNA Plus”:

AncestryDNA plus removes free features


The brand new plan was famous by different bloggers in September 2023, however the elimination of previously free options beneath the scheme is a newer improvement.

Choices totally free AncestryDNA plan customers

So what are the choices for AncestryDNA package house owners who don’t need to pay? Lewis had the next options on her TikTok channel:

See Also

  • In case you have a buddy or relative with a paid account, share your tree with that particular person. You received’t be capable to log in as that particular person, however at the very least you possibly can ask questions on shared matches and DNA connections.
  • Obtain the uncooked DNA information from Ancestry and add it to a different service totally free, similar to MyHeritage or FamilyTreeDNA. (Blogger Roberta Estes explains how here).
  • Take away your DNA information from Ancestry. Be aware that is everlasting; it may well by no means be restored until you check once more with Ancestry.

Why is Ancestry including extra charges?

Blackstone Inc., the non-public fairness agency which owns Ancestry and associated family tree websites similar to Discover A Grave and Fold3, has at all times regarded family tree as a money cow to be exploited.

Two years in the past, it was the sneaky subscription price increase introduced on New Years weekend (as much as 25%).

Then there was the Find A Grave memorial mess, which traumatized numerous households after Ancestry insisted on “gamifying” memorials to the lately deceased.

That was adopted by the deletion of user-created data in the World Archives Project that was not deemed worthwhile.

Now we’re seeing a brand new set of charges to extract more cash from household historians {and professional} genealogists alike. I assure we haven’t seen the final of Ancestry’s grasping cash grabs.

Blackstone, by the way, is just not a heat and cuddly household enterprise that has an curiosity in family tree. It is a chilly, ruthless Wall Road agency that calls for revenue above all else, and buys corporations like Ancestry with the expectation that much more cash will be extracted. It has no qualms about its acquisitions exploiting clients or workers (even underage workers) so long as outsized returns are the consequence.

The CEO of Blackstone Inc. acquired greater than $1 BILLION in pay and dividends in 2022.

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