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Are We Over-Simplifying UX? The Function of Friction in Consumer Engagement

Are We Over-Simplifying UX? The Function of Friction in Consumer Engagement

Lowering friction in net design is not all the time one of the best method; generally, just a little complexity can improve consumer engagement and decision-making. The bottom line is understanding when friction provides worth and when it turns into a hindrance, relying on the consumer’s wants and context.

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