Area Names as Handles in Bluesky

In the present day we bought our first customized area identify deal with registered on Bluesky. Daniel was beforehand @dan.bluesky.social. Now his deal with is @dholms.xyz, as a result of he owns the area dholms.xyz.

Right here’s why we’ve designed the AT protocol to allow you to be a part of a social community with a customized area and prioritized it as a characteristic in Bluesky:

• You may inform which accounts are genuine primarily based on the web sites they’re related to. Customized area handles are a decentralized method for us to realize a degree of account verification. Curious if “@potus.bsky.social” is definitely the president of the US? As soon as this characteristic absolutely lands, it is best to assume the precise president of the US would have an official area deal with like “@potus.whitehouse.gov”.
• You should utilize the identical deal with to establish you throughout social media providers. I personal jaygraber.com, so if I set my deal with to @jaygraber.com on Bluesky, I can inform my associates to seek out me at this steady deal with throughout any AT Protocol social web site that helps customized domains.
• You may maintain a customized area deal with once you change providers. In the event you’re at the moment utilizing the bsky.social service we’re working, however you resolve you don’t like our insurance policies and need to change to a different, you’ll be capable of maintain the identical area deal with.

Customized area handles are a method for us to enhance the state of belief and management customers have over their social identities on-line. It builds off the prevailing infrastructure of DNS, the naming system for web sites.

We’re excited for this characteristic to ship as step one in our roadmap for protocol options that can create a extra user-controlled social community.