Do not Say Velcro – USA

2023-12-29 07:28:41

Our Authorized Workforce Has One thing To Say

Our Velcro Corporations authorized crew determined to clear a couple of issues up about utilizing the VELCRO^® trademark appropriately – as a result of they’re attorneys and that’s what they do. While you use “velcro” as a noun or a verb (e.g., velcro footwear), you diminish the significance of our model and our attorneys lose their *insert fastening sound.* So please, don’t say “velcro footwear” (or “velcro pockets” or “velcro gloves”) – we repeat “velcro” just isn’t a noun or a verb. VELCRO^® is our model. #dontsayvelcro

Not Grippy Grass. Not Rootubapow. At all times Hook & Loop.

We heard you. Our first Don’t Say ‘Velcro’ video acquired 1000’s of feedback from over 150 international locations. Some folks liked it, some gave us new names for hook & loop fasteners, and a few had different colourful suggestions. Nonetheless, please do not forget that once you use our trademark VELCRO^® as a noun you diminish the significance of it. We’re relying on you to name it by its identify. #hookandloopforever

100% and it’s simpler to comply with than most telenovelas. The VELCRO^® mark is all the time in all caps adopted by “^®,” the phrase “Model,” after which the purposeful phrases like “hook and loop,” “fasteners,” and “closures.” Voila.

Let’s use it in a sentence:
Our merchandise characteristic VELCRO^® Model fasteners.

No. By no means. Please don’t. VELCRO^® just isn’t a verb, a noun, or a stand-alone phrase. It ought to solely be used like “VELCRO^® Model merchandise” or referring to a selected product resembling “VELCRO^® Model straps.” We repeat, don’t ever say “velcro footwear” (or “velcro pockets” or “velcro gloves”). Ever.

You’ll be able to determine any non-VELCRO^® Model merchandise by their widespread phrases, together with “self fasteners,” “hook and loop,” “closures,” and many others. We get it, hook and loop isn’t in our on a regular basis vocabulary, however calling it velcro simply wouldn’t be true.

To make it somewhat simpler:
Incorrect: He helped his son velcro his footwear.
Appropriate: He helped his son fasten his footwear.

Incorrect: I simply purchased some velcro footwear!
Appropriate: I simply purchased some self-fastening footwear!

Us attorneys have to guard our folks. Utilizing the VELCRO^® trademark correctly permits us to guard the integrity of the VELCRO^® Model and our trademark rights, and shield shoppers from buying merchandise incorrectly recognized as VELCRO^® Model merchandise. It’s, you recognize, the fitting factor to do.

Our firm is the brainchild of Swiss engineer and inventor of the world’s first hook-and-loop fastener, George de Mestral. He blended the French phrases “velour” (velvet) and “crochet” (hook) to create the identify of the model – and enjoyable reality, bought a patent for hook and loop in 1955 and the primary trademark registration for the VELCRO^® mark in 1956. Now we personal greater than 300 trademark registrations for the VELCRO^® mark worldwide.

Our web site has all the pieces it’s essential learn about our VELCRO^® Model merchandise. Or send us a message. We might be thrilled to speak to you in additional element about, trademark legal guidelines, patent legal guidelines, and any legislation, actually.