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Microsoft plugging extra advertisements into Home windows 11 Begin Menu • The Register

Microsoft plugging extra advertisements into Home windows 11 Begin Menu • The Register

2023-04-18 09:03:09

Microsoft is searching for consumer suggestions on advertisements it is placing into the Home windows 11 Begin Menu for its services and products. If responses on Reddit is any indication, the response hasn’t been nice.

The software program vendor has for months been taking part in round with placing advertisements – or a minimum of within the case of the Begin Menu, notifications – about its companies within the working system in addition to the Bing search engine, PCs, and different merchandise.

Speak of such notifications within the Begin Menu started circulating in November 2022. In March, with the KB5023778 preview construct, Microsoft started sending them out to a couple customers, with the promise the follow can be extra broadly deployed within the following months.

With the Home windows 11 Insider Preview Construct 23435 that was dropped into the Dev Channel late final week, the corporate is “persevering with the exploration of badging on the Begin menu with a number of new remedies for customers logging in with native consumer accounts to focus on the advantages of signing in with a Microsoft account (MSA),” Amanda Langowski, principal product supervisor for the Home windows Insider Program, and Brandon LeBlanc, senior program supervisor at Microsoft, wrote in a weblog submit.

And it is all about signing up for a Microsoft account, with messages stressing such benefits as the benefit of backing up the gadget, personalizing the safety settings, and accessing information from anyplace. Additionally, an account means getting Microsoft 365 – and all of the cloud-native advantages – without cost.

Langowski and LeBlanc reiterated that Redmond makes use of the Dev Channel to check out numerous ideas to get feedback. They might additionally discover some suggestions from customers on Reddit, lots of whom aren’t pleased concerning the concept.

“That is what a monopoly is like including in issues to trick and inconvenience you,” one consumer wrote. “Whoops I simply pushed an replace that units your browser to Edge, have advertisements as notifications and Groups and OneDrive unable to be faraway from the system.”

They added: “Truthfully I would like them to proceed including this … as a result of the extra they do it the extra probably Home windows will drive individuals elsewhere just like the Chromebooks, Linux… and so on. Legacy software program will solely hold individuals round for thus lengthy, enterprise will most likely stick round for a very long time however common customers can do different issues.”

“The second I see advertisements within the OS that I can not disable I am out,” one other wrote. “Tech is meant to empower us, not seize us.”

That stated, opinions about this aren’t universally unfavorable. Having a few advertisements pop up now and again is best than the choice, one consumer famous.

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“Considering realistically, each software program I take advantage of with the notable exception of Home windows and DaVinci Resolve switched to a subscription mannequin. If Microsoft does not try this and pushes its OneDrive and 365 subs through the duty bar now and again I am personally okay with that. Higher than paying $$$ each month simply to make use of the OS.”

Others famous that there have been advertisements in each Home windows 8 and 10 that hawked OneDrive, so what Microsoft is doing with Home windows is nothing new and stunning, they stated. And the advertisements are inevitable, one other wrote.

“With how weak the general public is lately I truthfully do not see sufficient individuals making a fuss lengthy sufficient for something to be completed, and that is going to turn out to be a norm,” they wrote. “It most likely will not be as unhealthy after they determine the kinks, however it’s gonna keep right here endlessly with how individuals are.” ®

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