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No Google Matters in Vivaldi Browser

No Google Matters in Vivaldi Browser

2023-09-09 15:24:54

Spying on individuals’s habits and profiling them is incorrect. That’s the reason we now have made positive that Google’s Matters is disabled in two separate methods within the Vivaldi browser.

Chrome now immediately tracks customers, and generates a “matter” checklist it shares with advertisers.

And that is merely ridiculous. Matters, part of Chrome Privacy Sandbox, is one thing we now have lengthy often called a deceitful try by Google to seem like privacy-oriented whereas introducing new technique of spying on their customers.

Briefly: Matters is amongst Google’s makes an attempt to switch the third-party cookie as a way of figuring out individuals on-line by placing a stability between preserving individuals’s privateness and preserving firms’ talents to purchase and promote focused advertisements. 

From the second they began creating it, we now have voiced our issues about this — whether or not it was Floc or Matters, and have sought to completely disable it in Vivaldi. We by no means had any religion within the Matters API from the very begin.

Learn our blog when Matters was introduced.

Google’s Matters disabled in Vivaldi.

Google’s Matters API won’t be enabled in Vivaldi, and it can not work in Vivaldi. It will want two issues to make it work, and we now have disabled each of them.

  1. It will want a setting enabled for it to gather native profiles about you. We disable the setting by default, and we forcibly do it in a method that implies that adjustments to Chromium can not remotely allow it. We don’t present any settings UI to can help you change it, and we are going to quickly take away the brand new Chromium settings part for it. (Technically, you can allow it by enhancing your settings or putting in an extension that manipulates it. Nonetheless, all that might do is allow native knowledge assortment. It won’t be used due to #2)
  2. Earlier than exposing the Topics API info to web sites, Chromium checks if the setting is enabled or disabled. We forcibly make it at all times return “disabled”, even whether it is enabled. In order that even when you in some way handle to bypass #1 and allow native profile assortment, it won’t expose it to Google or different web sites.

Do you actually wish to be tracked?

Did you ever think about a browser that has user-tracking and advert platforms baked in? That’s Google Chrome for you. Google says it can block third-party cookies within the second half of 2024 — presumably after it makes positive the “Privateness Sandbox” will permit it to maintain its earnings.

We consider that having monitoring and profiling baked right into a browser is basically incorrect. Even when it may be disabled, and even whether it is disabled by default however lets you allow it on demand. Customers shouldn’t be uncovered to this form of privateness invasion, and the browser ought to be defending you from it.

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The world’s largest tech firms generate most of their revenues from promoting, and when that promoting is pushed by your knowledge and interactions with their companies, the stability may be very incorrect.

However on the similar time, there are firms on the market which have genuinely good intentions as nicely. As we’ve stated earlier than, what occurs subsequent is as much as all of us — all of you. All of it is determined by what decisions we make.

Our mission is to remain true to our customers and respect their privateness, and we will proceed to take action.

Thanks, Matters. You’ve gotten made our relationship with our customers stronger.

Enter from Yngve Pettersen and Julien Picalausa

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