US iPhone market share jumps to 55% as Android shipments fall
US iPhone market share elevated to 55% in Q2, due to a pointy fall in shipments of Android smartphones.
Nonetheless, the market intelligence report says that Apple’s resilience in a declining market was considerably helped by provider promotions …
A tricky quarter
Counterpoint Research says that the second quarter of the yr was a tricky one for the US smartphone market as an entire. Smartphone shipments declined by 24% year-on-year, with main Android manufacturers taking the largest hit.
Commenting on the decline in smartphone shipments, Analysis Analyst Matthew Orf stated, “Shopper demand for smartphones was tepid in Q2 2023, with the summer time hunch in gross sales coming early. Regardless of inflation numbers falling via the quarter and ongoing power within the job market, customers hesitated to improve their gadgets amid market uncertainty.”
Alcatel suffered the worst decline, with a year-on-year fall of 69%. Samsung’s shipments fell 37%, and Motorola was down 17%. Google was the one winner, due to the launch of the Pixel Fold.
US iPhone market share in Q2
Apple wasn’t proof against market stagnation, seeing iPhone shipments fall 6% year-on-year. Provided that this was a a lot smaller fall than that skilled by most Android manufacturers, nonetheless, that meant Apple was in a position to improve its US market share by a full ten factors, from 45% in Q2 final yr to 55% in the identical quarter this yr.
Apple additionally noticed a extra modest improve in market share on a quarterly foundation, up from 52% in Q1.
Counterpoint did observe that this was closely influenced by provider promotions.
Apple’s resilience was pushed by robust promotions throughout postpaid and pay as you go. Verizon, AT&T and T-Cell continued to supply $800+ promo credit for the iPhone 14 whereas old-generation iPhones have been additionally steeply discounted throughout pay as you go. We’re seeing no weak spot within the total promotional exercise.
That isn’t restricted to iPhones, nonetheless. The agency famous that each the Google Pixel Fold and Pixel 6a have been “closely sponsored in pay as you go channels.”
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