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Which Apps Do People Delete the Most?

Which Apps Do People Delete the Most?

2023-03-08 09:20:58

Within the midst of the winter blues, people in every single place are sprucing up, clearing out, and taking a break from the issues which are not serving them — Android apps included. What higher time for an early “spring clear” than a brand new calendar yr?

With display screen time reaching file highs lately and the common American spending a whopping 4-6 hours per day on their cellphone — we needed to seek out out which apps are most probably to be headed for the trash can in 2023.

Key Takeaways

  • Amongst all 30 apps analyzed, Instagram has essentially the most searches for deleting the app or account.
  • When trying into search quantity by state, we discovered that Fb ranked prime for the app People most needed to deactivate in 31 out of the 50 states analyzed.
  • Twitter has seen a -2.3% proportion dip in lively customers prior to now six months, whereas the decentralized social media app Mastodon, noticed a whopping 4321% improve in lively customers.
  • Disney Plus noticed a lower of -19.63% in lively customers prior to now six months.
  • Fb Messenger noticed an 80.42% lower in downloads from new customers prior to now six months.

The Apps the US Needs to Delete the Most

We regarded into the highest 30 hottest apps folks most wish to delete in the USA by delving into regional search volumes for “delete” and “deactivate” apps/accounts by every state.

We additionally analyzed the variety of lively customers and downloads for every Android app over the previous yr utilizing Similarweb. Right here’s what we discovered.

App Store-like graphic with the top 20 apps Americans want to delete the most in 2022

Our analysis discovered that, amongst all the 30 apps analyzed, Instagram noticed the very best search quantity for “deleting” and “deactivating” at 900,120 searches nationwide. ‘Deactivating’ Instagram app had a search quantity of 93,270 throughout America, whereas ‘Delete Instagram Account’ had a search quantity of 642,690.

Disinformation, faux followers, NFTs, and surveillance points are only a few of the highest issues customers wish to complain about in relation to the photo-sharing app. What’s extra, in response to POPSCI, Instagram’s newest updates have brought about an inflow in petitions, demanding the photo-sharing app to ‘make Instagram Instagram once more.’ 

Deleting data-hungry apps – Is Fb on its manner out?

Knowledge-hungry Fb got here second to Instagram with 385,410 adverse searches for desirous to eliminate the app. In response to Forbes, Fb first began to see its consumer base decline on the finish of 2021 on account of a lot of components, with privacy concerns on the forefront.

Oh, snap – Snapchat sees an increase in ‘delete’ searches 

Self-destructing photo-sharing app ‘Snapchat’ ranks third in our listings with a search quantity of 217,400. Snapchat has raised many considerations since its inception, together with points with Snapchat’s privacy and safety, invasive location companies, and the frequent false impression that snaps are personal and short-term. 

Regardless of the common American Snapchat consumer spending round 30 minutes a day on the app, our information discovered that New Mexico (89 searches per 100,000) and Arizona (88 searches per 100,000) had been the states most eager to offer Snapchat the lower from their cellphone screens. 

Bye bye birdy – May or not it’s the tip for Twitter?

Since Elon Musk was appointed proprietor, many customers are of the opinion that the once-renowned social networking app has been on a downward flight. Our information reveals that Twitter has the fourth-highest adverse search quantity amongst all apps analyzed at 92,490. May this be on account of Twitter’s current rival ‘Mastodon’?

Our information discovered that California, Maryland, Nevada, and Washington had been the states most eager to deactivate or delete Twitter. 

Telegram ranks fifth for the app People most wish to delete

Telegram has raised just a few too many eyebrows since its inception. Firstly, the net messaging service’s Telegram chats aren’t encrypted by default. Secondly, in response to Wired, Telegram has a severe doxing drawback and is a haven for politically motivated vitriol.

Because it grew to become fashionable, Telegram has willingly moderated dangerous content material and messages on its platform, and now it ranks fifth with a adverse search quantity of 24,810. New Jersey ranked for the very best adverse search quantity per capita amongst all analyzed states. 


In the beginning of 2022, the music streaming app Spotify confronted a whole lot of controversies after #ByeByeSpotify and #SpotifyDeleted blew up on social media amid the Joe Rogan uproar. This might clarify why Spotify at present sits a agency sixth in our listings with a search quantity of 14,560. That mentioned, the search quantity is marginal when in comparison with social giants similar to Fb and Instagram.

‘Delete Spotify’ reigned supreme in Vermont, but had minimal search quantity in states similar to Louisiana and Alabama.

The rise and fall of TikTok

When in comparison with Instagram, TikTok — also called the app that pioneered a brand new age of instantaneous consideration — has a marginal delete search quantity of 14,120. Of these searches, 6,320 had been for “delete TikTok account.”

In November 2022, TikTok brought about big controversy by asserting an replace to its privateness coverage which might enable workers in each China and different international locations access to its European users’ data

That mentioned, research has shown that US TikTok customers spend round 45.8 minutes a day on the app. Regardless of the federal government’s makes an attempt to take away the app, it appears the US simply can’t get sufficient. Even so, our examine reveals that the app ranks seventh most probably to be deleted.

There are a lot of the reason why folks might resolve to delete the enterprise and employment-focused social media platform LinkedIn. They could be bored with unhealthy competitors, fixed spam messages, or lack of privacy, for instance.

It appears an rising variety of US residents are edging in direction of throwing LinkedIn within the trash can, because it takes eighth place on our listing with a mixed search quantity of 8,540: 2,780 searches for “delete app” and 5,760 for “delete account.”

Tinder sees a decline in its courting recreation

Our analysis means that residents within the US are prioritizing extra of an IRL (in actual life) angle to the game. Tinder ranks ninth in our listings, with a mixed search quantity of seven,980 — together with 4,810 searches for “delete Tinder account”. This could possibly be because of the variety of privacy risks of using Tinder, or they’ve merely discovered their match.

With 890 searches for each “delete app” and “delete account” mixed in California, 470 in Florida, 350 in New York and 690 in Texas, it appears there are a variety of US residents seeking to transfer the courting app into the trash bin.

The Apps with the Most Lively Customers

Utilizing Similarweb, we regarded into the lively quantity of customers and downloads to investigate the present and previous recognition of every Android app throughout the final six months. Which shifts have taken place? Which fashionable apps have been dethroned? And which new platforms are on the rise? Our findings are listed down beneath.

App Store-like graphic with the top 20 apps Americans used the most in 2022

Twitter vs. Mastodon Unpacked

The app that noticed the most important improve in lively customers prior to now six months was Mastodon while Twitter noticed a lower of two.33%. When Elon Musk grew to become CEO of Twitter on the finish of October, the corporate noticed a lower of -5.59% in lively customers between November and December. December was the bottom month for lively customers (13.3 million) over a six-month interval. This means that Musk’s acquisition doubtless prompted folks to seek for different platforms for his or her on a regular basis musings.

For most individuals, that app was Mastodon. The brand new upcoming social media app noticed a formidable improve of 4231% in lively customers and an 8602% obtain improve prior to now six months. Clearly, many people had been searching for a style of this “decentralized social medium.”

That mentioned, Mastodon noticed a 15.46% discount in lively customers and a 53.40% discount in downloads between November and December 2022. This could possibly be on account of Twitter starting to dam hyperlinks to Mastodon or folks going again to the familiarity of Twitter.

BeReal – hype or hit?

BeReal noticed a rise of 268.46% in lively customers within the second half of 2022. In response to Business of Apps, in July 2022, BeReal hit the primary spot on Apple’s App Retailer within the US.

Up to now six months, the upcoming social media app noticed a 56.38% improve in downloads. So the query is, will BeReal proceed to be a success?

Paramount+ sees an increase in lively customers

Between November and December 2022, the Paramount+ app noticed a 33.55% improve in lively customers. This could possibly be because of the fashionable content material that Paramount+ dropped in December, which incorporates the flicks and reveals Little Girls, A League of Their Personal, the newest Yellowstone prequel, 1923, and Prime Gun: Maverick.

Nintendo’s new replace pleases customers

In March 2022, the Nintendo app had a large replace, which introduced nice enhancements to the consumer expertise. Up to now six months, Nintendo has seen a 76.72% improve in lively customers, reflective of the replace.

See Also

The Most Downloaded Apps in America

We’re now conscious of which manufacturers noticed the most important improve in lively customers prior to now six months, however which apps have the most important variety of downloads? If apps are gaining traction in downloads every month, it reveals their potential to draw new customers.

Instagram is essentially the most downloaded app of 2022

Instagram ranked the preferred app of 2022 with over 11.8 million downloads on common every month — highlighting that the controversies of the photo-sharing app didn’t decelerate its downloads. It appears Instagram’s introduction of reels and different movies might have been a wise change.

Research suggests that as “Instagram shifts away from images, long-time, profitable Instagram photographers are coming to phrases with the actual fact they might should shift again to a multi-platform advertising technique.”

Lord of the Rings spikes Amazon Prime downloads

Amazon Prime has over 1.6 million downloads on common every month, making it the eleventh most downloaded app total. Just lately, the long-awaited and extremely anticipated TV sequence, Lord of the Rings: Rings of Energy hit the screens of Amazon Prime in September 2022, accounting for a spike in downloads of the Amazon Prime app. Between the months of August 2022 and September 2022, they shot up from 1.6 million to 2.3 million, a rise of 700,000 downloads.

But, when October hit, the variety of downloads decreased again all the way down to 1,300,000. This highlights that apps are short-term: folks obtain and are lively on them proper up till they really feel they not acquire something from the app — which, on this case, was new episodes of the Lord of the Rings prequel.

Between November and December, TikTok noticed an 8.7% improve in downloads 

Just lately, President Joe Biden accredited the ban of TikTok from federal authorities telephones and vitriol in direction of TikTok, claiming the video-sharing app invades its consumer’s privateness by doubtlessly passing on information to the Chinese government. Our analysis has proven that the social media platform has a present common of 21,705,714 lively customers (rating fourth) and a obtain common of 6,442,847 (rating third).

Apparently, prior to now six months, TikTok noticed a 13.97% lower in downloads. Nonetheless, between the months of November to December, there was an 8.70% improve. TikTok isn’t anticipated to be lowering in recognition: in response to Statista, the video-sharing app is ready to have 15 million customers by 2025! that’s, until the US authorities steps in and bans the app as soon as and for all.

Apps with the Largest Lower in Downloads Over the Final Six Months

Rank App 6 month change in downloads
1 Fb Messenger -80.42%
2 Clubhouse -58.24%
3 Snapchat -46.43%
4 Linkedin -41.26%
5 Whatsapp -35.00%
6 Disney Plus -31.25%
7 Instagram -25.15%
8 Bumble -23.53%
9 Spotify -23.12%
10 Fb -22.73%

Fb Messenger’s downloads plummet – quick

With the highs inevitably come the lows: our information has highlighted that, prior to now six months, Facebook Messenger has seen its fair proportion of proportion lows, with a lower of 52% of lively customers.

Not solely are fewer US residents utilizing the once-unrivaled messaging app, Fb Messenger moreover noticed an 80.42% lower in downloads from new customers prior to now six months. As compared, the rival messaging app WhatsApp noticed a 35% decline.


From the takeover of Elon Musk to the vitriol of dangerous content material, there are numerous the reason why customers throughout the USA are selecting to fling a few of their once-beloved Android apps into the trash can.

The query is, are these modifications right here to remain, or will social giants similar to Instagram and Fb be capable to study from their errors and create a recent begin?


We analyzed search quantity utilizing for the 50 states throughout the US to seek out out which apps they needed to delete essentially the most. We researched related key phrases like “delete Instagram app” and “deactivate Instagram account” to assist in giving us the complete image.

We then researched the variety of customers actively using the apps every day, and the variety of customers downloading the app every day in America utilizing Similarweb to additional acknowledge the apps that had been shedding recognition.

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